Body wrap design for Rugby Sevens after-party tram.
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Every year, Hong Kong Sevens attracts countless rugby fans globally. As part of the 3-day event, Rugby 7 Bar Tram cruises through the streets of Hong Kong, picking up rugby fans after the day’s match to party in the city’s iconic nightscape.
Neon signs are a signature of Hong Kong that is admired by foreigners and loved by the locals, a symbol of the Pearl of the Orient, where the East meets the West and is loved by both. The neon signs concept symbolises how Hong Kong Sevens connected the world, but it also draws a direct link between the tram and the city.
