Annual Coca-Cola loyalty campaign with specially designed lifestyle products.
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Coca-Cola is not just a popular drink, it is a globally recognized lifestyle icon well sought after by collectors.
This annual promotion campaign of Coca-Cola Hong Kong follows the meaning of Coca-Cola. “Coke is all Around” is a point-based loyalty program to redeem or purchase Coca-Cola products, with some unique items exclusive to selected channels.
The product designs integrate Coca-Cola’s identity into daily life items. Using Coca-Cola brand assets, illustrations and patterns are designed to match each item, for example, an Aztec-style Coca-Cola pattern for the blanket. Some unique items such as bottle cap shape tables are tailormade from scratch. Assisted by a wide range of media coverage, ad placement, and POP materials, the campaign attracted mass attention, and even generated trade & swap of coupons and premiums.
