Brand identity for a super incubator in Guangzhou.
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Soulmate Group is an incubator in Guang Zhou, China focusing on connecting startups to its numerous service partners to accelerate their growth. Carrying over 30 partners across industries, ranging from sound engineering to marketing gurus, an in-house co-working space with diverse capabilities, interconnecting is at the core of the brand value.
By connecting the initials of the name, an uppercase “S” and a lowercase “g,” the logo reflects Soulmate’s value and service. By basing the design on the elegant Didot typeface, the logo retains a sense of gracefulness and seriousness.
