Website design for a local gourmet pasta brand celebrating the beauty of handmade fresh pasta.
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Making fresh pasta is an intricate process. Beginning by adjusting ingredients portions based on the day’s weather, each incorporated dough is hand-kneaded, rolled into sheets, and finally cut into ribbons.
The goal is to reflect the essence and qualities of their products. The website layout adheres to a quadrilateral structure, resembling how all pasta begins as sheets, with uniformity giving a sense of precision and control. Illustrations adopt the brand motif, stripes inspired by the different product shapes, to construct abstract scenes of pasta.
Product images portray the individual portions, package portions and unwrapped pasta, illustrating the product size, shape and thickness to users over the screens.
